SEO services are search engine optimization services that aim to improve website exposure and, as a result, organic search traffic. These are frequently given by SEO businesses or freelancers who specialise in all facets of the industry. In order to develop an index, every search engine sends out crawlers to collect all the content and information they can from throughout the internet. When a search engine gets a search query, the search engine algorithm sifts through the indexed pages to offer the most significant and relevant information in the search results, also known as search engine rankings. This is the base for digital marketing plan and bringing organic traffic to your site. To accommodate expanding consumer demands, major search engines are constantly improving their algorithms and logics.